Email Campaigns With RELAY — ThatApp.io Help Center

RELAY can send outbound email campaigns to contacts in your connected platforms. Build the audience, write the email, schedule it, and track opens.

RELAY includes a basic outbound email campaign capability — send a single email to a list of contacts from your connected platforms.

Creating a campaign

Tell AVA:

"I want to send an email campaign to all active clients in our Podio Client app."

AVA will ask:

What should the email say?
Which field contains the email address?
Are there any contacts to exclude (opt-outs, specific statuses)?
When do you want to send it?

Writing the email

Write the email content in plain language. AVA will format it. The email supports the same variables as auto-replies — you can personalize with the recipient's name, their record values, or any field from the source platform.

Scheduling

Tell AVA when to send the campaign: immediately, at a specific date and time, or as a recurring schedule (for ongoing email programs).

Tracking

After sending, RELAY tracks:

Delivery status (delivered, bounced, failed)
Open rate (for emails opened via ThatApp's tracking pixel)
Unsubscribes (RELAY automatically adds an unsubscribe link to every outbound email)

Ask AVA: "How did the client campaign perform?" for a summary.

Opt-out handling

RELAY automatically handles unsubscribes. When a recipient clicks the unsubscribe link, their email address is added to a suppression list and excluded from all future campaigns. You do not need to manage this manually.

Related: Setting Up Auto-Reply Rules · How RELAY Works