Billing overview
4 min read · Updated June 2026
ThatApp pricing is usage-based and refreshingly free of asterisks. You pay for what you use — records, tokens, connectors — billed per organization per month. Every teammate is included.
One number: $30
- Data Backup — $30 per 1 million records, per platform, per org, per month (first $30 includes the platform connection).
- AVA OI Tokens — $30 per 1 million tokens, per org, per month (covers every AI operation).
- iPaaS Connector — $30 per automation-only connector, per month (free if the platform is already in your backup sync).
- SQL Sync — $30 per mapped database, per month (flat, no per-record charge).
- RELAY Email — $30 per email domain, per month.
- Print & Documents — free, included.
Never per seat. Add the whole company on Monday; the seat cost stays exactly zero. Roughly a dollar a day to start.